After identifying a niche market for supporting independent authors, I formed Mark My Words Books Publicity, where we developed publicity and marketing strategies for 30+ independent, self-publishing authors. A big part of that business was creating social media campaigns for the authors and for the business itself.
For this author in order to share about her newest release on her Facebook Page, I decided to create a share giveaway for her fans. This helped her book reach more people by her fans sharing it in their own newsfeeds.
Here I was focused on getting her fans to directly engage with her on her page. I then had her monitor the post so that she could respond to all of the comments.
Rachel Marks 